The Broad

MuseumFree admission
The Broad

Photo: Benoît Prieur · CC0 1.0

About

The museum takes its name from Eli and Edythe Broad, who financed the building on Grand Avenue, estimated to have cost roughly 140 million dollars, and donated their contemporary art collection to house it. Architects Diller Scofidio + Renfro, working with Gensler, wrapped the three-story building in what they call 'the veil,' a porous envelope of more than 2,500 rhomboidal fiberglass-reinforced concrete panels, with 318 skylight monitors that let diffused daylight into the third-floor galleries.

Inside, close to 2,000 artworks by roughly 200 artists focus on art made from the 1950s onward, including major holdings of Jeff Koons, Andy Warhol, Ed Ruscha, and Roy Lichtenstein, alongside the largest collection of Cindy Sherman's photographs anywhere, at 129 pieces. Because general admission to the permanent galleries has been free since opening day, and because much of the collection communicates through bold, easily recognizable imagery, it is a low-cost stop that also works well for visitors who are still building their English.

Visitor information

Admission General admission to the permanent collection is free at all times; special ticketed exhibitions and timed entry passes, when required, are arranged through the official site.

Getting there The museum sits on Grand Avenue in Downtown LA, a short walk from the Metro B/D Line's Civic Center/Grand Park station.

Nearby places